Tutorial: Everbee Research
Unlocking POD Success: A Step-by-Step Guide to EverBee Product Research Tools
Welcome to our EverBee tutorial! If you’re an Etsy seller looking to boost your POD business, you’re in the right place. EverBee is a powerful tool that can help you analyze trends, uncover best-selling designs, and optimize your listings for maximum sales. In this tutorial, we'll break down EverBee’s most valuable features with step-by-step instructions to help you get the most out of this powerful tool.
Step 1: Getting Started with EverBee
Create Your EverBee Account
Head over to EverBee’s website and sign up for a free account.
Follow the on-screen instructions to create your account and get started.
Linking Your Etsy Shop
Connect your Etsy account to EverBee for seamless data integration.
Click on Connect Your Shop Button and follow the prompts to authorize EverBee.
This integration allows you to seamlessly analyze your shop’s performance.
Choose the Growth plan to access all features.
Setting Up Your Dashboard
Once logged in, you’ll see your EverBee dashboard—a hub for tracking all your key metrics. Familiarize yourself with essential areas: total orders, gross revenue, conversion rates, and insights into your top-selling products. This overview will help you monitor performance and identify growth opportunities in your shop.

Step 2: Zoom In - Listing Level Research
Enter a keyword in the Etsy search bar and select the listing of interest.
Click the Analyze Listing button under the title to see detailed stats like sales, revenue, and conversion rates.
This tool is ideal for zooming in on individual products to understand what drives their success, helping you make data-driven decisions to optimize your own listings.

Step 3: Zoom Out - Database Research
For a broader perspective, use EverBee’s Database Research feature to compare multiple products side-by-side. This comprehensive approach allows you to evaluate trends, pricing strategies, and performance metrics across various listings to identify market opportunities and gaps. (Refer to the attached screenshot for a visual guide.)

Monthly Revenue: Sort by the highest monthly revenue to find the best-selling items.
Total Sales: Look for products with consistently high sales.
Favorites: Popular items often have high "favorites" counts, which can signal future sales.
Listing Age: Check how new or established a listing is. Newer listings with high sales can indicate emerging trends, while older listings show long-term, steady demand.
When using the Database Research feature, make the most of the filters to refine your search. Focus on essential elements like the number of orders, monthly revenue, and the title's include/exclude function to get the most relevant results. For example, you can exclude digital products if you're specifically focusing on physical items like shirts. However, keeping an eye on what's trending in digital design files can also offer valuable insights into popular styles and themes, helping you adapt your own product range to match market trends.

Step 4: Optimizing Your Listings
Keyword Research
EverBee's keyword tool helps you find high-ranking search terms that boost your listing visibility.
Focus on keywords with high search volume and low competition to stand out from the crowd.
Refining Product Listings
Use EverBee’s data to refine your titles, descriptions, and tags for maximum exposure.
Adjust your pricing strategy based on competitor analysis and market trends..
Applying the X + Y = Z Formula
Use the X + Y = Z formula to blend different elements into new design ideas.
For example, mix a Retro Aesthetic (X) with a Bible Verse (Y) to create a Faith-Inspired Vintage Design (Z).
Important Reminder: Be Original
While we showcase examples of successful designs, it’s crucial to never copy anyone’s work. Use these examples for inspiration only. The goal is to learn from the trend combinations and put your own unique spin on them to create something truly original.
Step 5: Tracking Your Success
Performance Monitoring
Regularly check your dashboard to monitor your listings' performance.
Track conversion rates, total orders, and top-selling products to see what's working.
This helps you identify trends in your own shop and adjust strategies accordingly.
Data-Driven Decision Making
EverBee’s tools provide the insights you need to focus on best-selling items and drive more sales.
Sort listings by popularity to discover the top-performing designs in your niche.
Look for patterns in best-sellers that you can replicate in your own products.
Use EverBee’s competitor analysis feature to see what’s driving sales in other shops.
Gather data on their keywords, pricing, and product descriptions to improve your own strategy.
Use EverBee to identify trending products that align with the latest market shifts.
Filter search results to focus on seasonal items or evergreen products.
Conclusion
By mastering EverBee’s tools, you’ll be able to make data-driven decisions that elevate your POD business. From analyzing trends to optimizing listings, EverBee provides everything you need to thrive on Etsy. Whether you’re a beginner or a seasoned seller, using this tool will keep you ahead of the competition.
Ready to boost your POD business?
Ready to take your Etsy shop to the next level? Try EverBee for Free and start making informed decisions that grow your POD business!
Bonus Tips
Experiment with Seasonal Trends: Use EverBee to track holiday-themed designs like Halloween or Christmas in order to find sub-niche products.
Combine Insights: Mix EverBee data with social media trends for a holistic marketing strategy.
Avoid Common Mistakes: Don’t rely solely on high-competition keywords; diversify with niche tags for better visibility.
Alina
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